An inspiring career awaits you! 
 
The Kessler Collection is a portfolio of luxury boutique hotels, unique restaurants and experiences with a Bohemian twist. The collection's captivating hotels feature curated art, original music, unique architecture and stories around every corner, all located in destinations people want to be. Our mission of inspiring places, intuitive service, and exuberant guests means we are committed to our Grand Performers learning, development, and well-being. We believe people want to be inspired!

Grand Performers may enjoy a range of benefits, including:

• Marriott Employee Discounts Worldwide
• Competitive Wage & Discretionary Bonus Program
• Medical, Dental, Vision Insurance
• Company-Sponsored Life Insurance
• Short & Long-Term Disability Insurance
• Tuition Reimbursement Program
• 401(K) with Discretionary Company Matching Contributions
• Employee Assistance Program

Objective / Purpose

The Digital/Web Content Manager will oversee the development, management, and optimization of digital content across Kessler Collection's online platforms. This individual will ensure that all website content aligns with the company’s brand, voice, and goals while maintaining a user-friendly, engaging, and visually appealing online experience. As part of the corporate marketing team, the Digital/Web Content Manager will work closely with design, development, and marketing departments to enhance our digital presence and drive engagement.

Standards & Culture

Individuals must serve as a cultural ambassador by upholding and promoting our standards.

• Image & Presence: Our team is sophisticated and purposeful in their communication and body language.
• Service: Intuitive. Our team inspires the guest (and Grand Performer) experience with warmth and deliberate elegance.
• Performance: Extraordinary. Our team rises to outperform and consistently be at our best for even better.

Areas of Responsibility/ Tasks

Primary areas of responsibility include, but are not limited to the following:

• Manage, edit, and update content on Kessler Collection’s corporate website and associated digital platforms.
• Manage, edit, and update content on each property website and associated digital platforms.
• Ensure content is aligned with brand guidelines, SEO best practices, and marketing objectives.
• Collaborate with various departments (marketing, design, operations, etc.) to plan, create, and optimize new content for the website, including text, images, videos, and multimedia elements.
• Analyze website traffic and user behavior using analytics tools (Google Analytics, etc.), and recommend strategies for improvement.
• Maintain and organize content calendars for new website launches, blog posts, and promotions.
• Organize and maintain digital asset management platform.
• Ensure asset rights are maintained and audited on a regular basis.
• Support the development and execution of content strategies for seasonal campaigns, product offerings, and special promotions.
• Conduct regular content audits to ensure information is accurate, up-to-date, and aligned with current offerings.
• Ensure content is properly displayed across devices and browsers.
• Ensure all website content is optimized for SEO to drive organic traffic and improve search rankings.
• Manage and execute the content approval process, including collaborating with key stakeholders for feedback and approval.
• Troubleshoot and resolve any content-related issues in a timely manner.

Knowledge / Skills / Abilities (KSA)

To perform this role successfully, an individual must have experience achieving desired result(s) in their areas of responsibility. The requirements listed below are representative of observable behaviors and essential knowledge, skill, and abilities required of a successful incumbent.

• Strategic business leader - Works strategically to devise plans in alignment with organizational goals.
• Cultivates engagement - Builds loyalty to the company and not to themselves. Proven ability to host/facilitate effective meetings, motivate teams to produce results with tight timeframes while simultaneously managing several projects.
• Generates alignment - Ensures proper time and effort is spent to build high level performance and consistency throughout collection.
• Leads with courage - Provides a culture of accountability.
• Execution of plans - Utilizes our systems, tools and resources to accomplish results and achieve goals.
• Strong analytical and problem-solving skills with attention to detail.
• A proactive approach to identifying opportunities for website improvement and user experience optimization.
• Exceptional writing, editing, and proofreading skills with an eye for detail.
• Strong project management skills and the ability to meet deadlines in a fast-paced environment.
• Ability to manage multiple priorities and work in a fast-paced environment.
• Strong communication skills with the ability to translate technical concepts to non-technical stakeholders.
• Knowledge of email marketing platforms and automation tools.
• Knowledge of hospitality industry trends and practices.

Minimum Qualifications

Education, License, Certifications, Experience

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field – preferred
• 3+ years of experience in web content management, digital marketing, or related roles – required
• Strong understanding of content management systems (CMS), such as WordPress, and web technologies - required
• Familiarity with SEO best practices, analytics tools (Google Analytics, SEMrush, etc.), and web design principles – preferred
• Experience with organizing and maintaining asset management platforms (Canto, Jellyfish) – required
• Experience working with cross-functional teams, including design, IT, and marketing – preferred
• Experience with HTML/CSS and basic web development knowledge – required
• Familiarity with graphic design tools such as Adobe Creative Suite – required
• Experience in managing e-commerce or booking-related websites – preferred

Work Environment / Conditions

The work environment/conditions described herein are representative of those that an incumbent may experience.

• Must be comfortable working in a shared space, with constant noise, without the use of a private office.
• Must be able to cope with frequent changing priorities and deadlines with a high degree of optimism, professionalism & collaboration.
• Schedules may vary from week to week based on business demands in excess of 40 hours with or without notice.

Physical Demands

The physical demands described herein are representative of those that must be met by an incumbent to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions & physical demands of this role.

• While performing the duties of this job, the incumbent is regularly required to move 10lbs on a daily basis.
• Push, pull, and lift up to 50lbs on a weekly basis.
• While performing the duties of this job, the incumbent is regularly required to travel by foot, car, bus, airplane or other means of transportation which require sitting, waiting and standing for long and short periods of time.